Search Engine Optimization
When you do a quick search on the range of services your firm provides, you would want to see your website link on the first or second page among very many other pages. But then you get disappointed after glancing through the first ten pages. This has been the plight of many website owners who are oblivious to the fact that certain actions need to be taken to achieve such a feat. These actions altogether constitute what is termed Search Engine Optimisation. These actions are done to increase the chances of getting your website featured on the first page of a search engine.
Do you want to achieve this feat? Green Digital is here to help. We offer various search engine optimisation services depending on your needs and goals. Below are some of the services we offer and believe may help your website gain grounds.
Website SEO Audit
Website SEO Audit is a thorough scrutiny of a website page in order to point out areas of deficiencies that may affect the site’s ranking ability. There are two levels of Website SEO Audit: simple and comprehensive. A simple website audit is more or less a glance-through audit that addresses apparent on-page issues like missing title and dearth of content, with a report of not more than a few pages long. The aim is to make the page look error-free at first glance thereby increasing its top ranking chances.
The comprehensive website audit, on the other hand, is a thorough scrutiny of the website’s elements, not leaving out any detail. The website is skimmed from the largest letter to the smallest symbol. A comprehensive report can be as many as a hundred pages for large websites and dozens of pages for smaller ones.
On-page or on-site SEO is a range of techniques used to address and solve the issues identified through the SEO audit process. It addresses basic issues like page titles, themes, headings, content and content arrangement, and internal link structure.
Just like with the website SEO audit, on-page SEO has two levels of services: Basic and Comprehensive. A basic on-page SEO is a one-time project which works on the recommendations proffered through an audit and it targets majorly the home page and some other key pages on the website. A comprehensive on-page SEO engages in a step by step enforcement of issues identified through a detailed website audit and would also monitor the results thereof in order to make necessary modifications to the on-page SEO.
Like the name implies, off-page SEO is the optimization of all other parts that are taken into consideration by search engines when giving ranking priority to a website. It involves the identifying, rectifying and strengthening of backlinks that are considered by search engines in determining ranks. It is regarded as the complement of on-page SEO and its optimization process is solely for “Link Building” and creating enough quality, authentic and authoritative backlinks for your website.